The past 28th of November, Leading Brands of Spain Forum, in collaboration with the Official Spanish Chamber of Commerce in Belgium and Luxembourg, Marca España and the Embassy of Spain in Belgium, organized in Brussels a meeting called “The diaspora of Spanish professionals and their contribution to the internationalization of the Spanish economy”. A diverse group of Spanish professionals established in the Belgian capital participated in this initiative, which aimed to debate about the asset that the Spanish professionals who are living abroad represented for the internationalization of the economy and the Spanish companies.
After the welcome words by Cecilia Yuste Rojas, Ambassador of Spain in Belgium, and José Luis Bonet, President of the Leading Brands of Spain Forum, the General Manager of the Leading Brands of Spain Forum and moderator of the event, Miguel Otero, introduced the subject and the speakers.
Right after, Enrique Fanjul, member of the Scientific Council of Elcano Royal Institute, took the floor. During his intervention, Fanjul explained that over the past few years, the number of Spanish professional established abroad had increased considerably. These professionals work in Spanish companies, in multinationals, in public organizations of the countries where they are, and in international organizations. He argued that it is necessary to make an effort and establish mechanisms to take advantage of this asset of great value.
Afterwards, some success stories about professional networks abroad were presented.
The first success story was done by Wim den Tuinder, Director of IESE Alumni Association & Institutional Development. During his intervention, Wim explained the expansion process of its alumni network and the different programs of development and expansion that are carried out from IESE.
The next success story was presented by Nicolás García, Director of the “Liga Global Network”. During his intervention, Nicolás talked about the strategy and the goals that are pursued through this initiative, which seeks to consolidate the positioning of LaLiga worldwide.
Then, Juan Rodríguez-Villa, president of the Federation of Spanish Chambers of Commerce in Europe, Africa, Asia and Oceania (FEDECOM), described the importance of FEDECOM to create relations between Spain and other the countries around the world
Finally, a debate took place about the subject matter in which all the attendees could participate. Among the most important subjects, they discussed about the role of women in the business world, the emigration of the young Spanish talent and the role of the Spanish companies in the process of the internationalization of ‘Marca España’.